Dubai’s first FashionTV-branded residential tower is launched by Danube Properties


Leading private developer Danube Properties on Tuesday expanded its portfolio of branded residential projects by launching ultra-luxury tower Fashionz in partnership with FashionTV as the local real estate market continues to grow in demand for high-end and branded residential properties.

Each of the 700+ apartments in this tower, which is situated in Jumeirah Village Triangle (JVT), has been crafted to represent the glitz of the FashionTV brand. The units are priced starting at Dh850,000.

The tallest tower in JVT to date has been announced.

As its first branded residential property, Danube Properties unveiled Viewz in February 2023 in collaboration with luxury automaker Aston Martin.

Dubai is the world leader for branded properties, according to real estate firm Savills, drawing a variety of domestic and foreign purchasers.

Rizwan Sajan, founder, and chairman of Danube Group, said in the UAE, especially Dubai, branded products will remain in demand as the city is known for its high-quality lifestyle. “Demand for branded apartments will keep coming in,” he said.

Danube Properties launched five projects last year: Pearlz, Gemz, Opalz, Petalz, and Elitz, totaling 2,099 residential units and exceeding Dh2.05 billion in construction value. Due to the tremendous demand for affordably priced luxury properties in Dubai, they have all been sold out. Fashionz, currently has 22 projects and 10,713 units in its development portfolio.

According to Rizwan Sajan, this new building will have a very upscale and fashionable appearance, with a lobby and interiors furnished with very original and artistic products.

The tower will feature over 40 facilities and amenities including a FashionTV gym, a FashionTV rooftop bar with a swimming pool, FashionTV restaurants, FashionTV cafes, a Zumba and dance studio, a meditation zone, a trampoline park, a fashion ramp, a padel court, a skating rink, outdoor chess, fashion school, outdoor cinema, table tennis, a cigar room, a Japanese garden, a business center with meeting space, a doctor on call and a snooker zone among others.

According to the chairman of Danube, this project will infuse real estate with glitz and high-end style.

“Our brand is all about luxury, elegance, and beauty, and we believe that Fashionz will embody those qualities, creating a truly unique living experience for our residents,” said Maximilian Dennis Edelweiss, CEO of FashionTV.

Anis Sajan, vice-chairman, Danube Group, is confident that Fashionz will surpass the expectations of the buyers.

The Danube chairman said they always delivered their projects on time. “After the pandemic, we launched six projects in 2022 and many of them are ahead of schedule in terms of deliveries. Since we source material from our subsidiaries, we deliver on time, if not ahead of schedule,” he said.



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